PowerAdvice
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PowerAdvice advertiser programs
PowerAdvice is a financial-advisor publication environment for firms that sell to advisors: asset managers, insurance carriers, fintech platforms, retirement-income providers, and wealth solutions. Sponsorship runs beside market views, planning resources, retirement guidance, advisor practice content, Centers, and podcast discovery.
Audience context
PowerAdvice gives sponsors a clean way to appear inside an estimated 40K monthly advisor visits while readers follow markets, retirement income, planning, practice growth, technology, and client decision moments.
A launch banner can run where attention starts. A resource card can sit beside relevant coverage. A Sponsored Center can carry a deeper retirement, income, or planning theme.
PowerAdvice keeps sponsor offers tied to placements that already exist across the site: display, native sponsor cards, Sponsored Centers, and podcast page sponsorship.
Sponsor products
Standard 728x90 and 300x250 units for launches, timely market messages, and efficient reach across advisor reading paths.
Sponsored cards for resource offers that need a headline, image, short explanation, and a stronger reason to click.
A dedicated PowerAdvice destination for a campaign theme, supported by homepage and contextual promotion.
A native sponsor card placed before the episode list, giving audio-adjacent presence without interrupting playback.
Placement context
Compare each surface by reader moment, placement size, device behavior, and campaign fit.
Use homepage placements when the campaign needs fast visibility at the start of the advisor reading session.
Use topic-page sponsorship when the sponsor message belongs near a specific coverage category.
Use article sponsorship when the campaign needs adjacency to a specific advisor topic or market view.
Use a Center when the sponsor needs a focused destination for a resource hub or campaign theme.
Use the podcast sponsor card for brand presence beside PowerAdvice audio discovery.
Active creative examples
Current sponsor examples include Calamos, Lincoln Financial, Fidelity, and Healthspan Wealth.
728x90 display
Best fit for homepage or topic-page awareness where the message needs immediate visibility.
Native card
A headline, image, and explanation for a retirement-income resource.
300x250 display
Be the first call when life changes.
See the platform
Best fit for standard 300x250 inventory across homepage, topic, mobile, and article placements.
Sponsored Center
A dedicated destination for a sponsor theme and supporting resource journey.
Current inventory
Homepage, topic pages, article pages, Centers, and podcast page placements support 728x90, 300x250, native sponsor card, and Sponsored Center formats.
Creative specs
Static image or approved ad-server tag. Provide destination URL, alt text, campaign dates, and tracking requirements.
Static image or approved ad-server tag. Provide destination URL, alt text, campaign dates, and tracking requirements.
Sponsor name, image, headline, short description, CTA, destination URL, approved label, and campaign dates.
Campaign theme, hero image, approved page copy, sponsor name, resource URLs, destination URL, and campaign dates.
Sponsor name, image, headline, short description, CTA, destination URL, approved label, and campaign dates.
Campaign fit
Send the audience, timing, creative format, target URL, and the decision you want advisors to take next. The cleanest starting point is a campaign fit check against current PowerAdvice placements.