PowerAdvice

Put your message in front of financial advisors.

PowerAdvice reaches 40,000 advisors a month across markets, retirement income, planning, and practice growth. Buy display, native, Sponsored Center, and podcast placements around the content they already read.

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PowerAdvice homepage with editorial coverage and sponsor placements in context
40,000 Monthly advisor visits
1,400 Daily advisor readers
50 / 50 Direct and search-driven traffic

What advisors come for.

Topics

  • Market views
  • Retirement income
  • Planning and tax
  • Insurance and protection
  • Practice growth
  • Advisor technology
  • Estate and wealth transfer
  • Client-life decisions

Surfaces

  • Homepage
  • Topic pages
  • Article pages
  • Sponsored Centers
  • Podcast page
  • Native sponsor cards
  • Display 728x90 and 300x250
  • Mobile inline placements

Four ways to run on PowerAdvice.

Pick by what the campaign needs to do.

Display

Run banners next to the editorial advisors read every morning. Best for fund launches, market messages, and broad reach.

Formats
728x90, 300x250
Surfaces
Homepage, topic, article, mobile
Best fit
Fund launches, market education
Device
Desktop and responsive

Native

Sponsor cards next to articles, with a clear path to your destination. Best for resources, white papers, and capability promotion.

Format
Native sponsor card
Surfaces
Homepage, topic, article, podcast
Best fit
Resource and capability promotion
Device
Responsive

Sponsored Centers

A dedicated destination on PowerAdvice for your campaign, fed by homepage and topic-page promotion. Best for thought leadership and resource hubs.

Format
Dedicated Center
Promotion
Homepage native and topic adjacency
Best fit
Thought leadership, resource hubs
Device
Responsive

Audio

Sponsor presence next to PowerAdvice podcasts, before the episode list. Best for category-of-the-podcast positioning.

Format
Native sponsor card
Surface
PowerAdvice podcast page
Best fit
Brand-of-the-podcast positioning
Device
Responsive

Sponsorship by surface.

PowerAdvice homepage sponsor placements

Homepage

Highest-reach surface on PowerAdvice. Use for launches, market messages, and timely campaign moments.

Mapped surface Homepage /

  • Top leaderboard, 728x90, desktop
  • Trending native sponsor card, desktop
  • Partner native sponsor card, responsive
  • Partner resources rectangle, 300x250, responsive
  • In-flow rectangle, 300x250, responsive
  • Mobile inline rectangle, 300x250, mobile

Recent sponsor creative.

Calamos CAGE leaderboard creative
728 × 90 · Leaderboard
Lincoln Financial native sponsor creative
Native card
Healthspan Wealth

Be the first call when life changes.

See the platform
300 × 250 · Rectangle
Fidelity Retirement Income Center screenshot
Sponsored Center

Standing coverage.

Markets and portfolio

Daily market views, asset-class commentary, fixed income, equity outlook, fund coverage.

Retirement income

Income planning, annuities, withdrawal strategy, and the products advisors are evaluating.

Planning and tax

Planning frameworks, tax-aware investing, estate, charitable giving, education funding.

Insurance and protection

Life, long-term care, disability, and the protection layer of the advisor's plan.

Practice and technology

Practice growth, the technology stack, custodial moves, succession, and talent.

Client-life decisions

The moments inside the client relationship: health, longevity, family, transitions.

What to send.

728x90 leaderboard

Static image or approved ad-server tag. Destination URL, alt text, campaign dates, tracking.

300x250 rectangle

Static image or approved ad-server tag. Destination URL, alt text, campaign dates, tracking.

Native sponsor card

Sponsor name, image, headline, short description, CTA, destination URL, approved label, dates.

Sponsored Center

Campaign theme, hero image, approved page copy, sponsor name, resource URLs, destination, dates.

Podcast sponsor card

Sponsor name, image, headline, short description, CTA, destination URL, approved label, dates.

Full inventory list
Placement Surface Format Device Use case
Homepage top leaderboardHomepage728x90DesktopLaunches and timely market messages
Topic-section top leaderboardTopic page728x90DesktopCoverage-category adjacency
Homepage trending native sponsorHomepageNative cardDesktopResource promotion
Homepage partner native sponsorHomepageNative cardResponsivePartner resource offers
Homepage partner resources rectangleHomepage300x250ResponsiveDisplay beside sponsor resources
Homepage in-flow rectangleHomepage300x250ResponsiveDisplay after the main story grid
Homepage mobile inline rectangleHomepage300x250MobileMobile display without sticky interruption
Topic-section native sponsorTopic pageNative cardResponsiveSponsor resources tied to a section theme
Topic-section inline rectangleTopic page300x250ResponsiveStandard display in a topic sponsorship
Article companion native sponsorArticleNative cardResponsiveSponsor resources tied to article context
Article-end rectangleArticle300x250ResponsiveFollow-up offer after article body
Sponsored CenterCenterDedicated destinationResponsiveTheme-based sponsor hub
Podcast native sponsorPodcast pageNative cardResponsiveSponsor presence before episode discovery

Send a brief. We'll come back with what fits.

Audience, timing, format, destination, and the action you need from the advisor. We'll reply with the program, surfaces, and dates.

Good fit for

  • Fund launches and market education
  • Retirement income and insurance resources
  • Advisor technology and workflow platforms
  • Planning, wellness, estate, and client-life solutions
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